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EAST: Four Simple Ways to Apply Behavioural Insights
WebHead of Behavioural Science Feb 2024 - Sep 20242 years 8 months Founded and led the Cabinet Office Behavioural Science team, … A good communication strategy should contain: 1. a clearly defined target audience (which you have already identified); 2. a proposition; 3. messages; and, 4. a channel strategy When creating a strategy you may need to segment your audience to maximise the effectiveness of your communication activities. … See more This document is for all government communicators and lays out how you can use a behavioural approach to ensure your communications is strategic. Communications is … See more A behaviour is not a change in attitude, being more aware of something, being engaged in something, a culture shift or a social norm. These are often important steps in getting … See more Having identified the necessary behaviours to meet the wider policy objective you can assess which of those behaviours communication activities can drive. This will form the basis of your communications … See more In order to set effective objectives for your communication activities you must make a clear distinction between policy objectives and communication objectives. Policy objectives set out the … See more smallant live split
Behavioural science as a way of thinking - The SRA
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